In the modern dynamic world of B2B, multigenerational workforce is finding a potent force behind revenue growth. The combination of the experience of Baby Boomers and Generation X with the new insights of Millennials and Gen Z can help businesses open up new opportunities and innovation. The blog explains...
MQLs are conversations not revenue generating. When you stop at your dashboard you are optimizing towards applause rather than pipeline. This guide presents 12 demand generation metrics that monitor quality, speed, and revenue impact- so the marketing and sales are going towards the same direction. Rethinking Demand Generation Metrics...
The pipeline speed is not merely a canon of the B2B sales but the gap between making quota and missing it. Companies invest massive resources in creating leads, but they tend to fail in mid-funnel, pulling selling processes beyond customer or market tolerance. Speeding up the sales velocity will...
