There’s a revolution happening, quietly, in the ever-changing world of B2B marketing. For so long, the traditional way of thinking about the marketing funnel was the way: start wide, take the chance, cast your net, and hope they catch your bait. This is what ‘targeting’ used to mean. But...
Have you ever had a lead go completely silent after an initial interaction? You’re not alone. In the B2B world, most leads don’t convert on the first touchpoint — or even the second or third. That’s where B2B lead nurturing comes in. For this blog, we will dissect the...
What Is B2B Intent Data and Why It Is Important to B2B Marketing Success Understanding B2B Intent Data B2B intent data is defined as online behavior signals that show how interested a company is in a product or service. A company visiting the pricing page of a vendor or...
