B2B marketing is changing fast, and companies need to keep up with the pace to remain competitive. B2B marketing automation is one of the major factors that cause this change: this technology-based solution facilitates the routine, and it provides customized experiences. Automated marketing helps companies to increase their efficiency,...
In B2B, knowing your best customers isn’t just helpful—it’s everything. When you get clear on who they are, you’re in a much better spot to build real, lasting relationships. That’s where the Ideal Customer Profile (ICP) comes in. Think of it as a playbook for your sales and marketing...
In the contemporary dynamic digital marketing environment, B2B marketers are confronted with the most important choice: where to spend their ads to enjoy maximum returns. This space is dominated by two major players, namely direct advertising and B2B programmatic advertising. Both have advantages and disadvantages, but it’s important to...
