The B2B buyer journey has changed from being a clearly defined sales funnel, to a process of self-navigation, multiple stakeholders, and a customer journey. This can sometimes end long before sales gets involved. So today’s B2B buyers utilize AI tools, networks and review websites to pinpoint issues and explore...
In most B2B buying, there is no form completed before the purchase is decided. There is an unseen phase: silent snooping, interpersonal exchange of ideas, reading, writing, and content sharing where dark intent exists without leaving a name or email behind. By knowing what dark intent is, you can...
In the modern-day business world that is largely B2B, the prioritization of customer data strategy enables the achievement of revenue and customer satisfaction. Self-healing databases are a disruptive technology in the world of managing B2B customer data management. They automate solutions to bugs and data decay to ensure that...
