A Demand Generation Campaign can always get clicks, downloads and/or form fills but still not generate meaningful business results. The issue is seldom a simple one. Inconsistency with targeting, offer clarity, messaging, lead quality, follow-up, and measurement are all potential reasons for decreased campaign performance. Within B2B teams, impressions...
Website traffic is capable of offering more than page views, referral origins, and session counts. It can give insight right into the company, employees, and buying teams that are evaluating the product/solution for the webpage and past. And yet, most site visitors that work in B2B websites leave those...
B2B marketing is evolving, and clients now expect their agency to demonstrate how all marketing activity directly leads to qualified opportunities, sales pipeline and, eventually, revenue. This has made B2B Marketing Attribution a key requirement in agency reporting and strategy. B2B purchase processes have traditionally been long and complex....
