Website traffic is capable of offering more than page views, referral origins, and session counts. It can give insight right into the company, employees, and buying teams that are evaluating the product/solution for the webpage and past. And yet, most site visitors that work in B2B websites leave those...
B2B marketing is evolving, and clients now expect their agency to demonstrate how all marketing activity directly leads to qualified opportunities, sales pipeline and, eventually, revenue. This has made B2B Marketing Attribution a key requirement in agency reporting and strategy. B2B purchase processes have traditionally been long and complex....
Historically, timing has driven demand generation. A lead lands on your website, downloads a document, attends a webinar, or opens a sales message. The faster you are aware of that behavior and can respond, the higher likelihood you’ll turn it into a sales conversation. Unfortunately, most demand generation strategy...
